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Do you want to grow your place? University of Birmingham (INLOGOV) teams up with Solace (UK) and Traverse Leadership Consulting (TLC) to offer a new and unique course for public sector leaders

Place Growth and Leadership is growing in importance for public bodies and public sector leaders, yet as a discipline with a set of core skills it is not well defined or supported through programmes of learning and development.

This is something I realised during my time as a Chief Executive of a growing city, Wrexham. No one advised me about how to steer the place journey of Wrexham, or about convening common purpose conversations, creating a shared vision, coaching other local leaders, overseeing the city's master planning, encouraging inward investment, connecting with other places on similar journeys in the USA, promoting Wrexham as an international brand, and working with Hollywood stars.

Yet this is the journey I traversed, with a number of like minded local leaders to achieve city status, grow tourism and the local economy, attract inward investment including £450m philanthropic funding from the USA and a £160m investment zone, as well as being a runner up in the UK City of Culture competition for 2025.

During a conversation early in 2025 with Jason Lowther the Director of INLOGOV we discussed place growth and leadership and formed the early ideas of this unique course. We both had a similar view, that while systems leadership, visioning, public narrative are becoming more commonly taught these are not pulled together with an emphasis on using these skills to grow the place we serve. We also recognised INLOGOV with its history at being at the heart of innovative learning in Local Government was ideally placed to host such a course.

At roughly the same time I was approached by Solace (UK) to contribute to their Power of Place report, describing my journey in Wrexham, and bringing together a number of case studies by people leading place-based work across the UK. This report is a critical best practice resource for place leaders and practitioners. The Power of Place | Solace

Jason and I were delighted that after discussions with Solace (UK) that they wanted to collaborate on the course to ensure the Power of Place report is utilised fully as a learning resource.

INLOGOV in collaboration with Solace (UK) are now launching this new course ‘Place Growth and Leadership’ and are recruiting for the first cohort early in 2026. I am delighted that under the umbrella of my new company Traverse Leadership Consulting (TLC) Ltd Ian Bancroft that I will be leading delivering of the course and be able to give back and share my learning with other skilled practitioners. This will include two days at the beginning and end of the course based at INLOGOV learning about place growth and leadership skills, considering case studies from the UK and USA including an in depth look at Wrexham and Syracuse from New York State, USA which has attracted one of the largest private sector investments into its locality in US history.

But the course will be more than this. It will provide four action learning sets, once a month, giving participants the opportunity to work through their place-based issues and opportunities with other leaders. The course will also result in further research and articles to build on the existing Power of Place report.

So, if you are a Place based leader at Director, Chief Officer, Head of Service or lead practitioner level this course is ideal for you. Those involved in Local Government Reorganisation or Devolution will recognise the importance of developing their place-based skills to improve their employability.

As a public servant wanting to make a real impact for the benefit of the people and place I served was always my overriding motivation. It is now a privilege to be able to be part of a team enabling others to grow and lead their place.

For more information and to book on the first cohort in 2026, before the end of November, click on the following link Place growth and leadership Tickets, Multiple Dates | Eventbrite or use the QR code below. Alternatively, please contact Ian Bancroft at [email protected] or on 07946 765398.